Case study

Sampling

Sampling at Tesco: If you are launching a completely new product or variant, sampling &experiential allows customers to try before they buy.
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When to sample

If you need customers to TASTE or trial your product in some way, sampling & experiential is the obvious approach.

Product benefits and education

Product demonstration is ideal if you need to explain how a product should be used.

Well-briefed product specialists are perfect for explaining health benefits.

NPD and greater reach

If you are launching a completely new product or variant, sampling &experiential allows customers to try before they buy.

Adding an experiential element to your activity drives engagement, reach through social sharing and brand love.

Let’s chat about the best approach for your brand.

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