Drive awareness, social media reach and brand exposure of the in-store campaign. 

Generating over 32,000 in reach using mini influencers, targeting key locations around the UK and tapping into the friends and family demographic.

Before the in-store campaign, we sent a Cadbury Dairy Milk personalisation kit to 100 influencers, who reviewed it via an Instagram story. Influencers also shared where and when the in-store activation would be live through an Instagram post. 

We then activated in Tesco stores, distributing Cadbury personalisation kits with unique Valentine’s Day messages.