Tasked with showcasing and promoting Border Biscuits’ new look and extended range of biscuits, we recruited 8 key influencers who embodied the brand perfectly. We used influencers to introduce consumers to the new Border Biscuits branding as well as highlighting the products’ delicious taste.

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Creators were briefed to share their hobbies or daily routines. Ranging from DIY, parenting and hobbies such as podcasting, the content gave us a momentary look into their lives and concluded by ending the day with a relaxed Border Biscuits moment. 

Alongside this we ensured we had a clear drive to Tesco to ensure the final connection was made through purchase, as well as driving traffic to the website. 

Within 5 days after the campaign went live, creators had accumulated great engagement from their content. This provoked masses of consumer interaction and discussion around the brand and its range. 

With a total engagement rate of 4.4%, it was way above average!